The Next Generation of Candidate Assessment 

A winning combination of game-design thinking and science-based psychometrics to take your candidate experience to the next level. 

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candidate taking test on phone

Revolutionise candidate assessment with gameplay

By merging game-design thinking with trusted and proven psychometric principles, Criteria’s games assessment provide deep insight to inform better hiring decisions alongside a rich, immersive experience for your candidates. Instead of having candidates complete a test that feels like a test, they get to play a series of games. Our unique custom-developed game analytics engine examines each candidate’s data and gives you accurate results.

And candidates love it: survey results from our validation and trial period showed that not only do test takers enjoy taking game-based assessments, but they also perceive them to be more fair and a better measure of their abilities.

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Enhanced employer brand 

Signal your innovation and forward-thinking culture to prospective employees right from the start. 

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Robust, reliable results  

Combine an engaging, fun candidate experience with the rigour and predictive science of traditional testing. 

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Engaging experience 

80% of candidates prefer assessment games to other more traditional testing styles. 

Start the candidate journey with a positive experience 

Gain deep, trusted insight to inform better hiring decisions while enhancing your employer brand and candidate UX. It’s the ‘age of the employee’, where candidates share their experiences – especially negative ones – online to a public audience.  

Employers are realising the importance of a positive experience across all stages of the candidate and employee journey. When you use game-based assessments like Cognify, Emotify, or GAME as part of your recruitment process, you’re identifying the best candidates quickly, accurately and enjoyably. You’re also telling your prospective employees that you’re an innovative employer, and that you care about the experience your candidates go through to become part of your team. 

“Easy to use, challenging, and applicable. Makes you think about how the game applies to your skill set and those required by the employer.”

Results you can trust 

Data from game-based assessments is collected and analysed using the same psychometric tools and principles you trust, so you can be confident that you’re getting the same robust results you expect from a traditional psychometric assessment – and more.  

We collect thousands of data points for each candidate, so you’ll get a much more accurate image of their abilities than you would with a simple questionnaire with right and wrong answers. We capture and measure different responses to play and infer how individuals may apply these approaches to other contexts.  

Criteria’s game-based assessments are robust against “faking” and response distortion, and they are suitable for a wide range of roles and industries. Your candidates become so immersed in the games they can forget they’re completing an assessment, which means they’re less stressed – so you get more authentic data about their performance. 

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Explore our game-based assessments 

Our game-based assessments provide validated, ability-based, psychometric results while fostering a fun, interactive, and enjoyable experience for candidates that enhances your employer brand. Discover the right game-based assessment for whatever role you’re hiring for.  

grid lock game


Cognify is an immersive, game-based assessment of cognitive aptitude that measure a candidate’s problem solving skills, critical thinking, and verbal knowledge.


math game


An immersive, game-based assessment of cognitive aptitude that is language-independent, making it ideal for international candidates.


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A mobile-first, game-based assessment of cognitive aptitude, one of the best predictors of job performance. 


faces game


An immersive and interactive assessment of emotional intelligence that measures a candidate's ability to accurately perceive, understand, and manage emotions.